BREATH

Transformative Breathwork for Individuals, Teams and Companies

What is Breathwork?

Breathwork is a powerful practice that goes beyond relaxation, offering pathways to enhanced performance, emotional clarity, and profound personal transformation. As a certified Oxygen Advantage® Functional Breathing Instructor and SOMA Breath® Instructor, I combine science-backed methods with holistic practices to create impactful experiences for diverse settings—from corporate workshops to immersive personal journeys.

About Me

My name is Mads Friis.

Starting with a foundation in business and psychology, I began my career in management consulting before building my first tech startup. This journey led me into the global startup ecosystem, where I facilitated workshops for entrepreneurs and teams. Later, I returned to building startups myself, combining hands-on experience with a passion for growth and innovation.

Along the way, I earned certifications in executive coaching, life coaching, and health coaching, refining my ability to guide individuals and teams to success. Discovering breathwork was a turning point, showing me its transformative power for well-being and performance. Today, I integrate all these experiences to deliver workshops and journeys that unlock clarity, resilience, and breakthroughs.

Two Approaches: Breathwork Workshops and Journeys

Workshops

These sessions focus on science-based techniques inspired by the Oxygen Advantage® method. Designed to optimize daily breathing, they help individuals and teams:

Improve focus and productivity
Reduce stress and anxiety
Enhance overall energy and performance

These sessions offer actionable tools for participants to integrate into their daily routines, delivering immediate and measurable benefits.

Journeys

Breathwork journeys are immersive experiences lasting over an hour, designed to tap into deeper layers of the mind and body. Using the SOMA Breath® system, which combines rhythmic breathing, curated music, and ancient techniques, these journeys often evoke:

Emotional releases and breakthroughs
Profound mental clarity and insights
Altered states of consciousness naturally—similar to the effects of psychedelics

Participants frequently describe feelings of flying out of their bodies, experiencing instant clarity, or gaining life-changing perspectives. Research has shown these techniques can stimulate brainwaves similar to those in altered states of consciousness, offering a powerful and non-pharmacological tool for transformation.

Science Meets Holistic Practices

Both Oxygen Advantage® and SOMA Breath® are rooted in science and supported by extensive research:

Oxygen Advantage®: Focuses on breathing efficiency, improving oxygen delivery, reducing stress, and enhancing performance.
SOMA Breath®: Blends ancient pranayama techniques with modern science and therapeutic music technology, creating experiences that are as powerful as they are transformative.

Where Breathwork Fits in Your Business or Life

Whether you’re a company aiming to improve team well-being, a startup scaling its potential, or an individual seeking clarity, breathwork offers tailored benefits:

Corporate Settings: Optimize team well-being and productivity with practical, science-backed workshops.
Retreats: Create unforgettable participant experiences with immersive breathwork journeys.
Entrepreneurs and Leaders: Gain tools to manage stress, enhance resilience, and unlock peak performance.

Testimonials

I’ve had the privilege of facilitating breathwork sessions for corporates, scale-ups, startups and studios such as One Thirty Labs, Soho House and Lakehouse. Here’s what participants have said:

Simone Lone Okholm

Manager of One Thirty Labs & responsible for classes at Soho House Copenhagen

"As the manager of One Thirty Labs, I’ve had the pleasure of working with Mads as a breathwork facilitator. His sessions are not only professional but also deeply impactful. The participants consistently leave feeling more energized, focused, and grounded. Mads creates a safe and welcoming environment that allows people to fully engage in the process, whether they are seasoned practitioners or completely new to breathwork. His ability to combine expertise with a down-to-earth, approachable style makes him an asset to any wellness program or retreat."

Asger Leth

Owner of Lakehouse

"Hosting Mads at Lakehouse for breathwork sessions has been an incredible experience. The way he guides the sessions not only creates a transformative journey for the participants but also perfectly complements the serene and unique atmosphere of our space. Mads is highly professional, reliable, and a pleasure to work with. The feedback from participants has been overwhelmingly positive—they truly appreciate his ability to create a calm, safe, and deeply impactful environment. He has become a valued part of what makes Lakehouse a special place for personal growth and connection."

Kasper Toft Jørgensen

CEO of Hairplant

"Experiencing Mads Friis breathwork sessions has been truly extraordinary. I first attended a session at Soho House, not knowing what to expect, and was completely blown away. The depth of emotional connection, clarity, and release I experienced was something I didn’t think was possible through breathwork. Later, at the Growth Island event, I had an even deeper experience—it left me feeling grounded, empowered, and grateful beyond words.

Mads has a unique ability to create a safe and supportive space where you can fully let go and immerse yourself in the process. His guidance is calm, intuitive, and incredibly powerful. I would recommend his sessions to anyone who wants to explore a transformative practice and connect with themselves on a profound level."

Mireya Caballero

Frontend Tech Lead at L&R Uddannelse

“During our internal hackathon at LRU Digital, we had an inspiring session with Mads Friis. His expertise and approachable style build an atmosphere that was both motivating and enjoyable, making all participants feel comfortable and engaged the entire time.

He provided us with techniques and activities designed to boost our energy and productivity, much needed not just for the hackathon but for our daily challenges as well. One of the most impactful activities was a breathwork practice, which left us feeling present and simultaneously connected with our colleagues. We ended the session feeling energised and ready for the intense hours ahead of us.”

Louise Neupert

Photographer

“I first experienced one of Mads Friis’ breathwork sessions at Soho House, and it was such a beautiful experience. Mads has an incredibly warm and genuine presence that instantly made me feel at ease. His caring approach and skillful guidance allowed me to fully relax and let go, creating a grounding and calming atmosphere. I felt completely comfortable and supported throughout the session. It was truly a transformative and positive experience, and I couldn’t recommend him more!”

Martin Coops

Founder of LION Creative

“I’ve had the chance to join several of Mads Friis’ breathwork journeys, and they’ve been truly special. Each session has brought me a rare sense of peace and focus—something I don’t often experience. It’s one of the few places where I’ve been able to completely let go of my mind and escape the constant stream of thoughts. These journeys are truly profound and something I’d highly recommend to anyone looking to reconnect with themselves.”

Patrick Bates

Founder & CEO of CoHo

“Mads is real professional. His breathwork session was truly eye opening and I genuinely really enjoyed the experience. Mads has a very gentle presence, very calming, which puts you in the perfect state for this. That combined with his clear knowledge and expertise made me feel safe and allowed me to give the breathe work my all. Big recommendation from here.”

Anders Sommer-Larsen

CEO of Claimlane

“The breathwork session with Mads was a fun and inspiring experience. I highly recommend it for any team seeking a healthy bonding activity and a boost in productivity.”